On Dec. 30, an industry seminar titled “Cloud Intelligence Exchange: Large Models Reshaping Consumer Electronics Experiences”, hosted by Baidu Intelligent Cloud, took place in Shenzhen. The event brought together representatives and experts from across the industry value chain, including chipmakers, module vendors, solution providers, large-model developers, brand owners, as well as marketing and channel partners, to explore how large-model technologies can drive transformation in the consumer electronics sector.

Neoway Technology, an IoT and AI solution provider, was invited to attend and deliver a keynote speech titled “Playing Smart for the Future: Empowering the Transformation and Growth of the Traditional Toy Industry”. During the presentation, Neoway shared its insights and practical experience in AI consumer electronics, with a particular focus on its forward-looking strategy and comprehensive solutions in the AI toy segment.

Neoway’s Perspective on AI Consumer Electronics: The Evolution and Competition for Traffic Gateways

Neoway believes that traffic gateways continue to evolve alongside technological innovation. From newspapers, magazines and television in the traditional media era, to portals in the internet era, and smart devices in the IoT era, the industry has now entered the AI era—where every AI-powered consumer electronics device has become a traffic gateway.

“Traffic is the key to commercial success, but the logic of traffic has fundamentally changed in the AI era”, Neoway said during the presentation. “Effective traffic is no longer determined solely by the number of devices deployed, but by user engagement”. The company proposed a simple formula:Effective traffic = number of devices × average usage time per user, emphasizing that both factors are indispensable.

To rapidly scale device deployment, Neoway identified three core capabilities: rapid R&D execution to ensure timely product launches; compelling IP and content to give products distinctive appeal; strong marketing capabilities to achieve broad market coverage.

To enhance user engagement, Neoway outlined five key directions:

1. Precise positioning to address real needs: Products must be built on clear user personas, deeply understanding behavioral motivations and emotional needs to translate functionality into irreplaceable user value.

2. Content-driven, continuous evolution: Products should offer compelling content while continuously learning and improving through usage data, evolving like a “growing companion”.

3. Experience-first, rapid response: Superior user experience is fundamental, requiring fast response times, low-power design, appropriate on-device and edge computing power, and reliable high-bandwidth, low-latency connectivity.

4. Focus creates excellence: Guided by the “long-board theory”, Neoway prioritizes excelling at core value points to create unique, irreplaceable experiences, while accepting trade-offs elsewhere.

5. Balancing cost and quality: Cost control must go hand in hand with product quality and reliability, which are essential for building long-term user trust and engagement.

Looking ahead, Neoway noted that the next wave of intelligence will fundamentally reshape home scenarios and computing power distribution. Home terminals will become lighter and more interaction-focused, while powerful intelligence hubs will reside at the edge, working together to create a seamless, highly responsive smart home paradigm.

Neoway AI Toy Solution: Integrating Device and Cloud to Enhance User Experience

AI toys, as a key category within AI consumer electronics, represent a major strategic focus for Neoway. During the seminar, the company introduced its Neoway Lingyu AI Toy Solution, built around a three-in-one model of “hardware + AIoT platform + ecosystem”. The solution integrates speech recognition, multi-role management, device management and large-model capabilities.

Addressing core industry pain points, the solution provides end-to-end services—from hardware design and software development to content ecosystem construction—helping toy manufacturers lower R&D barriers and shorten time to market. By enabling personalized companionship and educational interaction, the solution transforms toys from static objects into intelligent companions capable of reasoning and interaction, significantly increasing user engagement and usage time.

In real-world deployments, the solution has already demonstrated strong value, helping partners gain an early advantage in the AI toy market. By enhancing user experience and competitiveness, it offers a viable path for the intelligent transformation of traditional toy enterprises.

Neoway’s Business Strategy: Focusing on AIoT and Embracing HarmonyOS and RISC-V Trends

As a high-tech enterprise focused on IoT and AI services, Neoway’s product portfolio spans Neoaccess Cloud platforms, Neopipe cloud platforms, cellular wireless communication modules and complete devices. The company continues to deepen its presence in the AIoT field and has positioned AI as a core long-term strategic direction.

During the presentation, Neoway highlighted a clear industry trend toward HarmonyOS and RISC-V in AI consumer electronics. This trend represents not only a critical path toward technological self-reliance, but also a significant opportunity to enhance national competitiveness and support broader national development strategies. Supportive industry policies are also creating a favorable environment for sustained growth.

Partnering With Baidu Intelligent Cloud to Accelerate Industry Intelligence

Looking ahead, Neoway will continue to deepen collaboration with ecosystem partners such as Baidu Intelligent Cloud. Through resource sharing and technological synergy, the company aims to deliver higher-quality products and services to industry customers, supporting the prosperity and sustainable development of China’s AI consumer electronics ecosystem.

As AI technologies continue to advance rapidly, competition for traffic gateways has already begun. Through deep market insight, innovative technical solutions and a clear strategic vision, Neoway is helping industry customers seize opportunities in the AI era. With the continued convergence of AI and IoT, Neoway is well positioned to become a key bridge connecting traditional industries with an intelligent future.